Many ISPs
and dot-coms complete their web sites and think the next step is
advertising. Quite frankly, it's usually a waste of money unless all of
the basics have already been completed. Compared to the cost of
advertising, the basics are very inexpensive, so why not first set the
stage and take advantage of the free or low cost things prior to
spending your funding. One of the basics covered on another page is the
creation of an associate or affiliate
program. This allows you to leverage each visitor to your site
by offering them an opportunity to earn profits by helping you promote
your site. But that's another page. Here, we want to determine the best
and least expensive way to get qualified "surfers" to your
sites rather than those of your competitors.
By far, most surfers use search engines and directories to find what
they are looking for. Therefore, it is critical that search engines and
directories know who you are, what you offer and how to find you. This
is accomplished by submitting your
site to each search engine and directories. This is not a one time task,
but an ongoing process.
There's a pervasive myth among many web site
managers that submitting your web site to hundreds of search engines
will result in thousands of new visitors. That's just not true.
When someone queries a search engine for a keyword related
to your site's products or services, does your page appear in the top 10
matches, or does your competition? If you're listed but not within
the first two or three pages of results, you lose, no matter how many
engines you submitted your site to.
There are two obstacles to solving this problem. First you
have to know the many techniques that will move you into a top 10
position. Then, once you learn how to achieve a top 10 search position,
you have to monitor your progress - a crucial step, and it normally
takes many hours each month to do correctly.
A top 10 ranking in a major search engine like Infoseek,
Lycos, or AltaVista will often generate more targeted traffic than an
expensive banner advertising campaign - and, a good search engine position
is like highly targeted advertising that is both FREE, and
effective!
Quantum knows the secrets to accomplishing this. Odds are
that you found our site because we are ranked among the top 10-30 with the
search engines you used to search for the topic or service you have found
at our site. It has worked so well for us that we now offer this as a service to our
clients. In other words, we practice what we preach.
We would love to show off our skill by doing the same for
you. However, if you are a "do-it-yourselfer," you can use the
very same software we use
for 30 days at no charge. If you have the time to learn these secrets,
First Place Software, the makers of WebPosition
Gold, gives you all of the information you require to effectively
accomplish this for yourself. However, nothing worthwhile in life comes
easy. Our clients may think it is magic, but if you do this yourself, be
prepared to invest a substantial amount of time both initially and on an
ongoing basis.
Over 90% of the search engine traffic to most web sites
comes from 8 to 10 major search engines. Therefore, you should prepare
your server for a considerable increase in traffic after achieving just a
few top 10 search positions with Quantum or WebPosition
Gold.
If you would like more information on our Search Engine
Positioning Services, simply click on the word "INFORMATION"
and request it. Our "Auto-Reply" feature will have the
information back to you within seconds.
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